“Most internet users see scores of digital ads every time they go online—and in Spain, as elsewhere, many now choose to block ads on web pages. The Interactive Advertising Bureau Spain (IAB Spain) and the native ad platform provider Ligatus Spain recently commissioned Elogia to assess the extent of ad blocking in the country. More than 2,000 web users ages 16 to 60 were interviewed in December 2015 and January 2016.”

See more at: http://www.emarketer.com/Article/Quarter-of-Spains-Web-Users-Now-Block-Ads/1013795?platform=hootsuite#sthash.rNJSWwXI.dpuf