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WeChat WORLD #1 ‘Super-App’, Future of Social

HUI, a boisterous four-year-old living in Shanghai, is what marketing people call a digital native. Over a year ago, she started communicating with her parents using WeChat. She is too young to carry around a mobile phone. Instead she uses a Mon Mon, an internet-connected device that…

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Courtesy of Global News and Tech in Asia

…Like most professionals on the mainland, her mother uses WeChat rather than e-mail to conduct much of her business. The app offers everything from free video calls and instant group chats to news updates and easy sharing of large multimedia files…

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Courtesy of Global News and Tech in Asia

…Most importantly, over half of WeChat users have been persuaded to link their bank cards. That is a notable achievement given that China’s is a distrustful society and the internet is a free-for-all of cybercrime, malware and scams. Yet using its trusted brand, and putting to work robust identity and password authentication, Tencent was able to win over the public. In contrast, Western products such as Snapchat and WhatsApp have yet to persuade consumers to entrust them with their financial details…

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