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The Secret Agenda of a Facebook Quiz by  via new-york-times-logo

“…Cambridge Analytica, has been using Facebook as a tool to build psychological profiles that represent some 230 million adult Americans…

…No data point is very informative on its own, but profiling voters, says Cambridge Analytica, is like baking a cake. “It’s the sum of the ingredients,” its chief executive officer, Alexander Nix, told NBC News…

…It didn’t have to build everything from scratch. Mark Zuckerberg and others had already built the infrastructure the campaign needed to reach voters directly…”

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Credit: danielforstyth.me

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