How Brands Are Turning Into Algorithms by https://is.gd/ZOzVEr


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In a recent AdExchanger Talks podcast, Nate Woodman of IponWeb surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm unique to a brand and used to make decisions such as how much to bid on an impression or what message to serve.

from https://is.gd/ZOzVEr

Selected by Galigio via Computer Borders

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