Category Archives: Marketing

What the Airline Knows About the Guy in Seat 14C by https://ift.tt/2v6UhOA

Your flight attendant wishes you happy birthday. Is that cute or creepy? Airlines know a lot about you, from date of birth and home address to travel patterns, vacation preferences, beverage purchases and whether your last flight was good or bad.
United rolled out a new app to its flight attendants earlier this year with so much information about people, the airline has been reluctant to turn on all the functionality. The tool can show flight attendants information on each frequent flier’s five previous flights—green if it was a good flight, yellow or red if something went wrong, like a delay. But United is worried some customers might consider that stalking.

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9 Essential Design Tools for Non-Designers by https://is.gd/ktvPhr

Content and design work better together – in fact, your content marketing efforts really won’t achieve optimal success if they don’t include a solid design component to bring your words to life. Not convinced your content needs design?

Regardless, you’ll need to work on a design project at some point, and there’s no need for you to look like an amateur when you do it. Here are nine easy-to-use tools that can help any non-designer accomplish common design tasks.

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Online Sales Growth Tops Expectations: Commbank by https://is.gd/RwNVvm

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Online sales will account for more than a third of multi-channel retailers’ sales by 2018, according to new research by the Commonwealth Bank. The authors say growth is running ahead of expectations.

The study of retail channels to market also shows only one in five merchants use third party sites to attract customers; likely to increase as they ready for the local arrival of Amazon.

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The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content by https://is.gd/Dn2qGd

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You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various random subjects.

This simple strategy is something you can use in your marketing content, your sales copy, and your live presentations to not only increase engagement, but also to add enhanced credibility to the persuasive point you’re trying to make.

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