Category Archives: Marketing

What the Airline Knows About the Guy in Seat 14C by https://ift.tt/2v6UhOA

Your flight attendant wishes you happy birthday. Is that cute or creepy? Airlines know a lot about you, from date of birth and home address to travel patterns, vacation preferences, beverage purchases and whether your last flight was good or bad.
United rolled out a new app to its flight attendants earlier this year with so much information about people, the airline has been reluctant to turn on all the functionality. The tool can show flight attendants information on each frequent flier’s five previous flights—green if it was a good flight, yellow or red if something went wrong, like a delay. But United is worried some customers might consider that stalking.

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The Disappearing Right to Earn a Living by http://ift.tt/2zM1uYh

Want to become a florist in Louisiana? A home-entertainment installer in Connecticut? Or a barber anywhere? You’re going to need a license for that—and it’s going to cost you.

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Refresh Your Site’s Look with Free Fonts — Discover by https://is.gd/4AMDeR

Display a different font to transform the look of your site.

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9 Essential Design Tools for Non-Designers by https://is.gd/ktvPhr

Content and design work better together – in fact, your content marketing efforts really won’t achieve optimal success if they don’t include a solid design component to bring your words to life. Not convinced your content needs design?

Regardless, you’ll need to work on a design project at some point, and there’s no need for you to look like an amateur when you do it. Here are nine easy-to-use tools that can help any non-designer accomplish common design tasks.

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More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media by https://is.gd/WVPx1l

Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social. The report was based on data from an online survey conducted in April 2017 of 1,003 consumers.

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Online Sales Growth Tops Expectations: Commbank by https://is.gd/RwNVvm

Online sales will account for more than a third of multi-channel retailers’ sales by 2018, according to new research by the Commonwealth Bank. The authors say growth is running ahead of expectations.

The study of retail channels to market also shows only one in five merchants use third party sites to attract customers; likely to increase as they ready for the local arrival of Amazon.

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The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content by https://is.gd/Dn2qGd

You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various random subjects.

This simple strategy is something you can use in your marketing content, your sales copy, and your live presentations to not only increase engagement, but also to add enhanced credibility to the persuasive point you’re trying to make.

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IFTTT now lets any developer build and publish applets for others to use by https://is.gd/a4MYE0

IFTTT, the platform that allows users to create customized, conditional interactions between apps, online services, digital assistants, and devices, has announced that it’s opening its platform to individual developers, allowing them to build and publish their own applets for others to use.

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Amazon Charts, Amazon’s new bestseller list, ranks titles by ‘most read’ and more by https://is.gd/9xNfcG

Amazon has long relied on customers providing feedback and providing other ranking data as part of the process of encouraging more sales on its platform, and now the e-commerce giant is adding a new twist on this to spur more buying in its books business.

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After being wooed by Medium, some publishers are beginning to leave by https://is.gd/6Zyjf1

Last May, Medium made publishers an offer they couldn’t resist: Free hosting. Advertising dollars. More eyeballs. The opportunity to sell sponsorships and recruit members.

Facing stagnating readership and a tough market for digital ads, many publishers dropped their old sites and joined Medium’s growing network. Now, after a company-wide shift away from digital advertising, some of them are heading for the exits.

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