Category Archives: Marketing

How to make Twitter profitable by https://is.gd/MuC52k

For better and sometimes worse, Twitter is one of the most powerful forces on the planet.

For better and sometimes worse, Twitter is one of the most powerful forces on the planet. Twitter has arguably played a critical role in at least two of the defining political upheavals of our era: The Arab Spring and the election of a political outsider, Donald Trump, as president of the United States.

Every day, Twitter contributes to the political debate, the sharing of ideas and the widespread dissemination, via links, of news articles and the otherwise obscure findings of academics and nonprofit studies. And, each day, this activity on Twitter contributes to meaningful, ongoing political debate across societies and across the political spectrum.

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Murdoch Seeks to Dent Google’s Ad Dominance After YouTube Revolt by https://is.gd/6BbXP9

Rupert Murdoch is hoping that Google‘s pain might be his gain.

Murdoch’s News Corp. is introducing a service that it says can ensure online ads don’t appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul’s long battle with the world’s biggest search engine.

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How to Become a Great Copywriter by https://is.gd/o7qHgG

Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience.

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What your paid search KPI says about you by https://is.gd/u2LnT5

There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll dive into what your preferred KPI says about you and provide recommendations to help you assess whether your KPI reflects the goals you care about.

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Infosys, an Indian Outsourcing Company, Says It Will Create 10,000 U.S. Jobs by https://is.gd/LOefYh

Infosys, an India-based outsourcing company, helps big employers cut jobs and save money. In the era of President Trump, that could make Infosys a political target. On Tuesday, Infosys moved to show that it can hire Americans, too.

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The world’s biggest ad company plans to spend $200 million on Snapchat this year by https://is.gd/CMVHwD

The figure is more than double the $96 million WPP spent on Snapchat in 2016. And it indicates that Snapchat parent company Snap Inc. was able to secure at least some of the $100 to $200 million upfront commitments it was reportedly seeking from ad agencies earlier this year.

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Programmatic comes to digital jukeboxes by https://is.gd/zBjnXJ

Everything can be monetized. Next time you put a quarter into the jukebox at your corner bar, you won’t only hear a song; you may also see a programmatic ad.

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Princeton’s Ad-Blocking Superweapon May Put an End to the Ad-Blocking Arms Race by https://is.gd/uBWs2e

A team of Princeton and Stanford University researchers has fundamentally reinvented how ad-blocking works, in an attempt to put an end to the advertising versus ad-blocking arms race.

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How New York magazine is growing commerce revenue by https://is.gd/IBoNNu

New York magazine has been giving its print subscribers shopping recommendations for more than a decade. But when it turned its print feature The Strategist into a digital e-commerce brand last year, it had to start from scratch.

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After political Twitter bot revelation, are companies at risk? by https://is.gd/i1UnHY

With reports of Russia using social media and bots to push fake news to influence the 2016 U.S. presidential election, questions are arising over how these same tactics could be used against an enterprise.

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