Sports franchises are quickly becoming media brands of their own. For the world’s top football teams — yes, we’re talking soccer here, Americans — digital media is a chance to realize that ambition. It’s particularly handy in erasing geographical boundaries.
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It’s convenient when Facebook can tag your friends in photos for you, and it’s fun when Snapchat can apply a filter to your face. Both are examples of algorithms that have been trained to recognize eyes, noses, and mouths with consistent accuracy.
When these programs are wrong—like when Facebook mistakes you for your sibling or even your mom—it’s hardly a problem. In other situations, though, we give artificial intelligence much more responsibility, with larger consequences when it inevitably backfires.
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Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social. The report was based on data from an online survey conducted in April 2017 of 1,003 consumers.
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Online sales will account for more than a third of multi-channel retailers’ sales by 2018, according to new research by the Commonwealth Bank. The authors say growth is running ahead of expectations.
The study of retail channels to market also shows only one in five merchants use third party sites to attract customers; likely to increase as they ready for the local arrival of Amazon.
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You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various random subjects.
This simple strategy is something you can use in your marketing content, your sales copy, and your live presentations to not only increase engagement, but also to add enhanced credibility to the persuasive point you’re trying to make.
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IFTTT, the platform that allows users to create customized, conditional interactions between apps, online services, digital assistants, and devices, has announced that it’s opening its platform to individual developers, allowing them to build and publish their own applets for others to use.
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Amazon has long relied on customers providing feedback and providing other ranking data as part of the process of encouraging more sales on its platform, and now the e-commerce giant is adding a new twist on this to spur more buying in its books business.
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Last May, Medium made publishers an offer they couldn’t resist: Free hosting. Advertising dollars. More eyeballs. The opportunity to sell sponsorships and recruit members.
Facing stagnating readership and a tough market for digital ads, many publishers dropped their old sites and joined Medium’s growing network. Now, after a company-wide shift away from digital advertising, some of them are heading for the exits.
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For better and sometimes worse, Twitter is one of the most powerful forces on the planet.
For better and sometimes worse, Twitter is one of the most powerful forces on the planet. Twitter has arguably played a critical role in at least two of the defining political upheavals of our era: The Arab Spring and the election of a political outsider, Donald Trump, as president of the United States.
Every day, Twitter contributes to the political debate, the sharing of ideas and the widespread dissemination, via links, of news articles and the otherwise obscure findings of academics and nonprofit studies. And, each day, this activity on Twitter contributes to meaningful, ongoing political debate across societies and across the political spectrum.
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Rupert Murdoch is hoping that Google‘s pain might be his gain.
Murdoch’s News Corp. is introducing a service that it says can ensure online ads don’t appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul’s long battle with the world’s biggest search engine.
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