‘In reality, we are a content company’: Football clubs embrace the role of digital publisher by https://is.gd/wa7ILp


Sports franchises are quickly becoming media brands of their own. For the world’s top football teams — yes, we’re talking soccer here, Americans — digital media is a chance to realize that ambition. It’s particularly handy in erasing geographical boundaries.

from https://is.gd/wa7ILp

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