The world’s biggest ad company plans to spend $200 million on Snapchat this year by https://is.gd/CMVHwD


The figure is more than double the $96 million WPP spent on Snapchat in 2016. And it indicates that Snapchat parent company Snap Inc. was able to secure at least some of the $100 to $200 million upfront commitments it was reportedly seeking from ad agencies earlier this year.

from https://is.gd/CMVHwD

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