How the ‘Facebook of music’ is using big data to find the next pop star by

“Artists tell us everything about themselves. It’s the Facebook of music,” Perry said. “They aggregate their social media with us. More [concert] show listings for emerging artists are posted with us than any other single site in the world.

Online music hub ReverbNation was founded in 2006 as a social networking and career-building tool for up-and-coming artists. Since then, the company has had a continued track record of success in bringing new talent to the fore in popular music.


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