If the programmatic advertising ecosystem were a terrarium, automation and data-driven audience targeting would be the fertile loam from which the promise of digital sprouts.
Selected by Galigio via Computer Borders
The tech world just witnessed a robbery. The heist was so brazen you kind of had to admire it, even if it was pulled off with all the grace of a gas station stickup. Facebook barged into Snapchat’s happy Venice Beach, Calif. mansion, took a solid inventory of the goods, then lifted the crown jewels. First a version of Stories, the fun slide-show format that Snapchat created, appeared last year on Instagram, owned by Facebook. Then Snapchat’s features made their way to WhatsApp and Messenger, Facebook’s chat apps. A couple of weeks ago they got to the big leagues — Facebook’s main app — and the heist was complete.
from https://is.gd/NkBZQR
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Twitter is a weird social network, and while there are plenty of tools for muting an account or keyword entirely, Supermute takes a different approach. Enter a keyword or phrase into Supermute, and it then mutes any account with that phrase for a set duration of time.
from https://is.gd/TL1YPU
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A team of Princeton and Stanford University researchers has fundamentally reinvented how ad-blocking works, in an attempt to put an end to the advertising versus ad-blocking arms race.
from https://is.gd/uBWs2e
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BANGALORE, India — Nandini Balasubramanya’s office here on the southern edge of India’s technology capital does not look as if it would play a key role in the world’s most valuable start-up’s plans for global conquest. On many days, the tiny space has no electricity.
from https://is.gd/ppqYRY
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We live in the age of fake news — both the really fake news that’s simply fake and the kind of news that some people like to call “fake” only because they don’t like hard facts.
from https://is.gd/MkwaS0
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US authorities have arrested a reportedly shady character who goes by the alias ‘Severa’ in Spain. Severa, whose real name is Pyotr Levashov, is a Russian spammer who is listed at Number 7 in Spamhaus’ Top 10 Spammer list.
from https://is.gd/FXW4I1
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New York magazine has been giving its print subscribers shopping recommendations for more than a decade. But when it turned its print feature The Strategist into a digital e-commerce brand last year, it had to start from scratch.
from https://is.gd/IBoNNu
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With reports of Russia using social media and bots to push fake news to influence the 2016 U.S. presidential election, questions are arising over how these same tactics could be used against an enterprise.
from https://is.gd/i1UnHY
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As consumers use smartphones more while simultaneously demanding more from their phones, brands continue to grapple with how best to reach their audiences.
from https://is.gd/3dxFFw
Selected by Galigio via Computer Borders
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