Tag Archives: social media marketing

Zuckerberg is Finally Discovering Privacy But Advertisers Are Quitting Facebook by https://ift.tt/2UtDwbD

“Facebook CEO Mark Zuckerberg is boasting that the social media platform is going to shift its focus to users’ privacy by encrypting messages. He says that the company won’t even be able to access these messages.”

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15 Quotes About Social Media to Inspire Your Marketing Strategy by https://ift.tt/2NsiZ4F

“With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your marketing strategy to the channel than it was acclimating to the awkwardness of puberty.”

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What the Airline Knows About the Guy in Seat 14C by https://ift.tt/2v6UhOA

Your flight attendant wishes you happy birthday. Is that cute or creepy? Airlines know a lot about you, from date of birth and home address to travel patterns, vacation preferences, beverage purchases and whether your last flight was good or bad.
United rolled out a new app to its flight attendants earlier this year with so much information about people, the airline has been reluctant to turn on all the functionality. The tool can show flight attendants information on each frequent flier’s five previous flights—green if it was a good flight, yellow or red if something went wrong, like a delay. But United is worried some customers might consider that stalking.

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9 Essential Design Tools for Non-Designers by https://is.gd/ktvPhr

Content and design work better together – in fact, your content marketing efforts really won’t achieve optimal success if they don’t include a solid design component to bring your words to life. Not convinced your content needs design?

Regardless, you’ll need to work on a design project at some point, and there’s no need for you to look like an amateur when you do it. Here are nine easy-to-use tools that can help any non-designer accomplish common design tasks.

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‘In reality, we are a content company’: Football clubs embrace the role of digital publisher by https://is.gd/wa7ILp

Sports franchises are quickly becoming media brands of their own. For the world’s top football teams — yes, we’re talking soccer here, Americans — digital media is a chance to realize that ambition. It’s particularly handy in erasing geographical boundaries.

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A pioneering computer scientist wants algorithms to be regulated like cars, banks, and drugs by https://is.gd/7FOiY3

It’s convenient when Facebook can tag your friends in photos for you, and it’s fun when Snapchat can apply a filter to your face. Both are examples of algorithms that have been trained to recognize eyes, noses, and mouths with consistent accuracy.

When these programs are wrong—like when Facebook mistakes you for your sibling or even your mom—it’s hardly a problem. In other situations, though, we give artificial intelligence much more responsibility, with larger consequences when it inevitably backfires.

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