Tag Archives: Marketing

The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content by https://is.gd/Dn2qGd

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You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various random subjects.

This simple strategy is something you can use in your marketing content, your sales copy, and your live presentations to not only increase engagement, but also to add enhanced credibility to the persuasive point you’re trying to make.

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IFTTT now lets any developer build and publish applets for others to use by https://is.gd/a4MYE0

IFTTT, the platform that allows users to create customized, conditional interactions between apps, online services, digital assistants, and devices, has announced that it’s opening its platform to individual developers, allowing them to build and publish their own applets for others to use.

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After being wooed by Medium, some publishers are beginning to leave by https://is.gd/6Zyjf1

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Last May, Medium made publishers an offer they couldn’t resist: Free hosting. Advertising dollars. More eyeballs. The opportunity to sell sponsorships and recruit members.

Facing stagnating readership and a tough market for digital ads, many publishers dropped their old sites and joined Medium’s growing network. Now, after a company-wide shift away from digital advertising, some of them are heading for the exits.

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Intel ends its dreams of replacing the x86 chip in your PC by https://is.gd/YVXQY9

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When Intel launched its first Itanium processor in 2001, it had very high hopes: the 64-bit chip was supposed to do nothing less than kill off the x86 architecture that had dominated PCs for over two decades. Things didn’t quite pan out that way, however, and Intel is officially calling it quits.

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How to make Twitter profitable by https://is.gd/MuC52k

For better and sometimes worse, Twitter is one of the most powerful forces on the planet.

For better and sometimes worse, Twitter is one of the most powerful forces on the planet. Twitter has arguably played a critical role in at least two of the defining political upheavals of our era: The Arab Spring and the election of a political outsider, Donald Trump, as president of the United States.

Every day, Twitter contributes to the political debate, the sharing of ideas and the widespread dissemination, via links, of news articles and the otherwise obscure findings of academics and nonprofit studies. And, each day, this activity on Twitter contributes to meaningful, ongoing political debate across societies and across the political spectrum.

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Murdoch Seeks to Dent Google’s Ad Dominance After YouTube Revolt by https://is.gd/6BbXP9

Rupert Murdoch is hoping that Google‘s pain might be his gain.

Murdoch’s News Corp. is introducing a service that it says can ensure online ads don’t appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul’s long battle with the world’s biggest search engine.

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What your paid search KPI says about you by https://is.gd/u2LnT5

There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll dive into what your preferred KPI says about you and provide recommendations to help you assess whether your KPI reflects the goals you care about.

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