Today, in our Linux Page (in Spanish) we posted some brief notes about how to solve a graphic bug we found on Ubuntu after the upgrade to the 8.10 version. In fact, when we upgraded Ubuntu to its 8.10 version we were not able to visualize AWN (Avant Window Navigator) because it was impossible to switch the Visual Effects to Normal but we were obliged to use just the None settings. At the same time we lost the left part of our keyboard: the numeric pad and the “arrow pad”. Surfing Internet we found several different suggestions but the only one effective for us (and for our NVidia graphic card) was that which suggested to completely remove the xserver-xgl package using Synaptic Package Manager. We do not know why but, after removinging xserver-xgl, we actually solved all our problems contemporaneously. Suggested for all that people who has found the same bug when upgrading to Ubuntu 8.10!
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Your automobile isn’t just a vehicle for taking you from point A to point B; it is a major part of your life.
When you bought your first car you promised it by name
to take good care of it and love it forever, but
things happen and life goes on. Maybe there is a new car in your life, or maybe you still have the old jalopy you first fell in love with, and you want to
take better care of it. You already give your car the best oil and
fuel to take care of the engine in top condition, but what do you do to
keep the auto body in good upkeep?
When people think of a car body, they think it completely
cosmetic, and so a lot will ignore it other than a wash and maybe a wax if they feel flashy.
Auto body shops do much more for a car than cosmetic treatment.
Other than the usual paintjob you can get from an auto body shop, they also do repair work on scuffs, scratches, dings, dents, and even replacing
bumpers and mirrors. Fixing your bumpers and
mirrors at an auto body shop makes sense; you need
those to drive safely so they are not considered vanity, but what about scuffs, dings, and dents?
Depending on the position of the dents, they can actually reduce highway gas mileage, and
a car that’s owner looks like they don’t care about it, then others won’t care
about it like if they hit it in a parking lot with their car door,
since what is one more scuff?
A good auto body shop will make sure that the repairs done to the body of your vehicle will make it look like it did when it
came from the factory. Don’t settle for an auto body
shop that will try and force unneeded treatments on you
so they can make more money, and they can even go
as far to try and scare you into using them, citing car insurance
requirements and the like. Chose a reputable, honest auto body shop, that will
treat you fairly, and never push you to add any unnecessary repairs that you don’t need and don’t want; we believe
you as a consumer have the fundamental right to
spend your money where you want.
If your car or vehicle is in bad appearance,
it can affect the integrity and safety of the car, not just how good
it looks. When you realize you need to go to an auto body shop to fix your car’s body,
don’t go with just any store, and choose a reputable repair shop that
has a reputation for fair and honest dealings.
LinkedIn has a great feature that connects with your existing email accounts and allows you to
invite anyone you have interacted with to your network.
This means that you might reach people you interacted with once or twice, or people that you haven’t spoken with in a while.
This is a powerful tool, but are you using it effectively in your marketing?
LinkedIn as a Data Collector
Look at all the ways you can collect data from people.
The easiest metric to track for most is their email addresses, so ask people and promote their use.
Create mailers or offer contests via email registration. Remember,
each email you collect is another potential LinkedIn profile waiting to
be connected to. Also, you might convince someone
to join LinkedIn when they receive an invite from you, which means
more customers to interact with.
Easy Ways to Connect on LinkedIn
So, what are some easy ways to connect with users and get them to want to
network with you? Many companies have started suing LinkedIn as a corporate blog to promote brand awareness.
These blogs might not even have anything to do with the
products being sold, but they might tie in with corporate culture or offer up some helpful knowledge or technique.
This is called generating substance, and if you want people to see a value in your postings, you need to provide that substance, otherwise they simply won’t care.
The nice thing about this is you don’t have to be a multi-faceted
business guru to provide content. Maybe you promote an interesting
link of the day, or maybe you repost a news story about something company-related (please give credit if you do this.).
It could even be a humorous blurb or story, or even a business-appropriate joke to keep your network’s attention. The
only constant is that the postings stay constant. If you start it, then maintain it to help build that brand awareness.
Remember, people won’t actively look for you if they don’t know you exist.
One great way that some companies have started building a loyalty network is through promoting their employees.
Some companies will offer a spotlight on their employees,
showing off the projects they have done or discussing
their high points. This not only helps to ensure your employees feel valued,
but it also helps to paint your company as more human, which is something you want
when trying to get people to connect with you.
Pitfalls and Things to Avoid With LinkedIn
Most of what has been discussed here has been the positives of
using LinkedIn for your promotions, but there are some pitfalls you
may want to avoid. Again, not all marketing works for all niches and some
can be turned off more easily than others.
For starters, when advertising with a graphic, consider the context that your audience will view it in. LinkedIn is business
to business networking. Is your picture one that would be considered safe for a
business networking platform? Yes, attractive, nearly-naked
people tend to get clicks, but are those the kind of ads people at major corporations are going to be more than likely be turned off due to lack of professionalism?
Consider your content in your pictures before posting and make sure your graphics are a good match to your audience and marketing message.
Second, watch your language. While on the surface, this could be taken as do not swear, on a deeper level, you have to consider what
a company will filter for and what they will allow.
Some words tend to trigger web filters pretty easily, so be careful about your verbiage.
Also, look at the message your words send. Are you trying
to be edgy, dynamic, endearing? Do your words properly convey the
message you want people to see? Sometimes people get so wrapped up
in sending out a strong message that they fail to consider if it is the right one.
Third, don’t verbally tie yourself to a region or company if you can help it.
While you may want to highlight a company on a landing page or maybe you are geared towards a certain region of the world,
you don’t want to inadvertently exclude potential
customers because they think your ads don’t immediately
apply to them. Remember, you can focus your ads in terms of
companies and locations ahead of time, so listing out that info in the actual ad might prove redundant.
Fourth, don’t slack on your content. It can be easy to start with a
big push, but the number one thing that kills an audience’s interest is
inconsistency. Don’t slouch on your posts. Make sure you dedicate a certain period
of time each day to providing some form of content.
If you can’t or think you might have problems with this, hire someone
to do it for you or spend a day or two generating multiple posts so that you can just plug
and play. However you do it, just be sure to keep doing it.
You are setting an expectation of service as accompany when you post, and
to do so inconsistently will send a bad message
abour what your company considers professional.
Fifth, be careful on rebranding. Some smaller companies take the
philosophy of experimentation a bit too far and keep trying to reinvent
themselves every month or quarter, but the truth of it is that many
companies form bonds over the long term with clients, and just because you announce a name change or a new logo, that doesn’t mean that your clientele is paying attention. To
build your brand, you need consistency, so stick to a logo or name and try to
avoid being so edgy that you can’t make up your mind about your name.
Remember, you’re a business, not a rock star.
LinkedIn Final Thoughts
LinkedIn is a wonderful tool for reaching people in the business world.