Infosys, an India-based outsourcing company, helps big employers cut jobs and save money. In the era of President Trump, that could make Infosys a political target. On Tuesday, Infosys moved to show that it can hire Americans, too.
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The figure is more than double the $96 million WPP spent on Snapchat in 2016. And it indicates that Snapchat parent company Snap Inc. was able to secure at least some of the $100 to $200 million upfront commitments it was reportedly seeking from ad agencies earlier this year.
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Everything can be monetized. Next time you put a quarter into the jukebox at your corner bar, you won’t only hear a song; you may also see a programmatic ad.
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The company’s social media team closely watches the brand’s Twitter to keep an eye out for customers who are disappointed by cheese that isn’t as stretchy as what is portrayed in ads. n many ways, social media platforms like Instagram are also powering Taco Bell’s innovation engine and determining what’s on the fast-food chain’s menu.
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A team of Princeton and Stanford University researchers has fundamentally reinvented how ad-blocking works, in an attempt to put an end to the advertising versus ad-blocking arms race.
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New York magazine has been giving its print subscribers shopping recommendations for more than a decade. But when it turned its print feature The Strategist into a digital e-commerce brand last year, it had to start from scratch.
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With reports of Russia using social media and bots to push fake news to influence the 2016 U.S. presidential election, questions are arising over how these same tactics could be used against an enterprise.
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As consumers use smartphones more while simultaneously demanding more from their phones, brands continue to grapple with how best to reach their audiences.
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In a recent AdExchanger Talks podcast, Nate Woodman of IponWeb surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm unique to a brand and used to make decisions such as how much to bid on an impression or what message to serve.
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