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Tag Archives: Snapchat
OTT Messaging Users to Hit 4.2bn by 2021 by https://is.gd/VrV2Mr
Messaging applications, such as WhatsApp and Snapchat, will grow their user base from 2.3 billion unique users in 2016 to 4.2 billion by 2021 according to a study from Juniper. This represents growth of more than 12 per cent.
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The world’s biggest ad company plans to spend $200 million on Snapchat this year by https://is.gd/CMVHwD
The figure is more than double the $96 million WPP spent on Snapchat in 2016. And it indicates that Snapchat parent company Snap Inc. was able to secure at least some of the $100 to $200 million upfront commitments it was reportedly seeking from ad agencies earlier this year.
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Why Facebook Keeps Beating Every Rival: It’s the Network, of Course by https://is.gd/NkBZQR
The tech world just witnessed a robbery. The heist was so brazen you kind of had to admire it, even if it was pulled off with all the grace of a gas station stickup. Facebook barged into Snapchat’s happy Venice Beach, Calif. mansion, took a solid inventory of the goods, then lifted the crown jewels. First a version of Stories, the fun slide-show format that Snapchat created, appeared last year on Instagram, owned by Facebook. Then Snapchat’s features made their way to WhatsApp and Messenger, Facebook’s chat apps. A couple of weeks ago they got to the big leagues — Facebook’s main app — and the heist was complete.
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