Tag Archives: Social & Communication

A Simplified Guide To Social Media Marketing Platforms by http://bit.ly/2nprnGx

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While the majority of business leaders and marketers are well versed by now in social media marketing, not everyone is on board yet. There are still a lot of companies, C-Suite level executives, and “old school” workers that aren’t aware of what social media marketing platforms offer.

from http://bit.ly/2nprnGx

Selected by Galigio via Computer Borders

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The Secret Agenda of a Facebook Quiz by  via new-york-times-logo

“…Cambridge Analytica, has been using Facebook as a tool to build psychological profiles that represent some 230 million adult Americans…

…No data point is very informative on its own, but profiling voters, says Cambridge Analytica, is like baking a cake. “It’s the sum of the ingredients,” its chief executive officer, Alexander Nix, told NBC News…

…It didn’t have to build everything from scratch. Mark Zuckerberg and others had already built the infrastructure the campaign needed to reach voters directly…”

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Credit: danielforstyth.me

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Facebook’s Ad Targeting Is Under Scrutiny About Whether It Allows DiscriminationProPublica suggests illegality – by via adweek_logo

“… Christian Martinez, Facebook’s head of multicultural, posted a response to the article.

“A nonprofit that’s hosting a career fair for the Hispanic community can use Facebook ads to reach people who have an interest in that community. And a merchant selling hair-care products that are designed for black women can reach people who are most likely to want its products,” he wrote.

“That merchant also may want to exclude other ethnicities for whom their hair care products are not relevant—this is a process known in the ad industry as “exclusion targeting.”…”

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In my personal opinion, this could mean:

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but potentially also…..

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That’s a dilemma!

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Best Books on the Impact of Technology on Society by Narain Jashanmal, via medium.com 

…As technology moves from the realm of the visible to the invisible; embedded, pervasive computing that adds intelligence to even the most mundane objects and experiences — there will be an inevitable, ongoing conversation about the consequences, unintended or otherwise… The books on this list run the gamut, from unabashed enthusiasm for our coming robot overlords, to heartfelt expressions of anxiety about whether what we’re giving up is worth what we’re getting in return…”

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WeChat WORLD #1 ‘Super-App’, Future of Social

HUI, a boisterous four-year-old living in Shanghai, is what marketing people call a digital native. Over a year ago, she started communicating with her parents using WeChat. She is too young to carry around a mobile phone. Instead she uses a Mon Mon, an internet-connected device that…

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Courtesy of Global News and Tech in Asia

…Like most professionals on the mainland, her mother uses WeChat rather than e-mail to conduct much of her business. The app offers everything from free video calls and instant group chats to news updates and easy sharing of large multimedia files…

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Courtesy of Global News and Tech in Asia

…Most importantly, over half of WeChat users have been persuaded to link their bank cards. That is a notable achievement given that China’s is a distrustful society and the internet is a free-for-all of cybercrime, malware and scams. Yet using its trusted brand, and putting to work robust identity and password authentication, Tencent was able to win over the public. In contrast, Western products such as Snapchat and WhatsApp have yet to persuade consumers to entrust them with their financial details…