If the programmatic advertising ecosystem were a terrarium, automation and data-driven audience targeting would be the fertile loam from which the promise of digital sprouts.
Selected by Galigio via Computer Borders
The tech world just witnessed a robbery. The heist was so brazen you kind of had to admire it, even if it was pulled off with all the grace of a gas station stickup. Facebook barged into Snapchat’s happy Venice Beach, Calif. mansion, took a solid inventory of the goods, then lifted the crown jewels. First a version of Stories, the fun slide-show format that Snapchat created, appeared last year on Instagram, owned by Facebook. Then Snapchat’s features made their way to WhatsApp and Messenger, Facebook’s chat apps. A couple of weeks ago they got to the big leagues — Facebook’s main app — and the heist was complete.
from https://is.gd/NkBZQR
Selected by Galigio via Computer Borders
During the recent U.S. Presidential election, it became clear that both the left and right were using the Internet and social media to disseminate false information using a new form of insidious propaganda: “fake news.
from https://is.gd/HUgu02
Selected by Galigio via Computer Borders
Twitter is a weird social network, and while there are plenty of tools for muting an account or keyword entirely, Supermute takes a different approach. Enter a keyword or phrase into Supermute, and it then mutes any account with that phrase for a set duration of time.
from https://is.gd/TL1YPU
Selected by Galigio via Computer Borders
CelebrityNetWorth.com launched in 2008 because Brian Warner, a former finance major working at a digital media company, wondered what Larry David was worth. According to CelebrityNetWorth.com, Larry David is now worth $400 million.
from https://is.gd/DI3ozx
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BANGALORE, India — Nandini Balasubramanya’s office here on the southern edge of India’s technology capital does not look as if it would play a key role in the world’s most valuable start-up’s plans for global conquest. On many days, the tiny space has no electricity.
from https://is.gd/ppqYRY
Selected by Galigio via Computer Borders
We live in the age of fake news — both the really fake news that’s simply fake and the kind of news that some people like to call “fake” only because they don’t like hard facts.
from https://is.gd/MkwaS0
Selected by Galigio via Computer Borders
Dale Carnegie would be horrified. His classic on how to influence people has been perverted for online political manipulation. How do botnets work? How are they used for mass deception? How to recognize that you might be interacting with a political bot?
from https://is.gd/SWn6wb
Selected by Galigio via Computer Borders
In a new paper in International Studies Quarterly, John Quiggin and Henry Farrell argue that politicians get in trouble when they buck a consensus among economists, but when economists are divided, they can simply ignore the ones they disagree with — so politicians spend a lot of time looking for
from https://is.gd/K5Aw9m
Selected by Galigio via Computer Borders
While the majority of business leaders and marketers are well versed by now in social media marketing, not everyone is on board yet. There are still a lot of companies, C-Suite level executives, and “old school” workers that aren’t aware of what social media marketing platforms offer.
Selected by Galigio via Computer Borders
Computer Borders 