Category Archives: Technologies

How Brands Are Turning Into Algorithms by https://is.gd/ZOzVEr

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In a recent AdExchanger Talks podcast, Nate Woodman of IponWeb surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm unique to a brand and used to make decisions such as how much to bid on an impression or what message to serve.

from https://is.gd/ZOzVEr

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How AI will shape the future of search by http://bit.ly/2npvelD

There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic.

from http://bit.ly/2npvelD

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A Simplified Guide To Social Media Marketing Platforms by http://bit.ly/2nprnGx

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While the majority of business leaders and marketers are well versed by now in social media marketing, not everyone is on board yet. There are still a lot of companies, C-Suite level executives, and “old school” workers that aren’t aware of what social media marketing platforms offer.

from http://bit.ly/2nprnGx

Selected by Galigio via Computer Borders