Tag Archives: Audio

Narro Reading of The New York Times will bring a brand-safety message to the NewFronts

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With advertisers worried about fake and sketchy content, the publisher will try to persuade them that they should spend more with its ilk.

Narro Reading of Studying Digital Marketing in a Post-Privacy Era

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As consumers, we’re being watched every minute of every day. Advertisers track us anonymously, share our personal data with marketers, and sell it to the highest bidder.Joseph Turow, the Robert Lewis Shayon Professor of Communication at Penn’s Annenberg School for Communication, is a longtime observer of these advertising and marketing industry practices and one of the leading experts in the field.

Narro Reading of How Brands and Agencies Are Fighting Back Against Facebook and Google’s Measurement Snafus

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As more money moves from traditional media to digital, a growing number of marketers are questioning Google and Facebook’s data secrecy.

Narro Reading of even its creators can’t explain how it works

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No one really knows how the most advanced algorithms do what they do. That could be a problem.

Narro Reading of How tech activists harness purchasing power to bring about change

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Activists launch collective actions with Twitter, Facebook, Google Apps and YouTube. Grab Your Wallet and SleepingGiant show how online campaigns can bring about change.

Narro Reading of Publishers still need to learn how to use their audience data

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In 2012, Parse.ly CEO Sachin Kamdar predicted that audience data would soon become integral to planning editorial calendars and choosing featured articles for publishers on digital platforms. Over time, publishers indeed began publicly addressing the importance of newsrooms knowing the audience response to their content, which brings us to today. Now, over 80 percent of people have direct access to their digital audience data, but there’s still a gap between having that data and doing something constructive with it. Sponsored by Parse.ly

Narro Reading of The inventor of the web warned that calls to weaken encryption are a ‘bad idea’

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Peter Macdiarmid/Getty ImagesSir Tim Berners-Lee inventor of the World Wide Web.LONDON — Tim Berners-Lee, the inventor of the web, has waded into Britain’s