If the programmatic advertising ecosystem were a terrarium, automation and data-driven audience targeting would be the fertile loam from which the promise of digital sprouts.
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The tech world just witnessed a robbery. The heist was so brazen you kind of had to admire it, even if it was pulled off with all the grace of a gas station stickup. Facebook barged into Snapchat’s happy Venice Beach, Calif. mansion, took a solid inventory of the goods, then lifted the crown jewels. First a version of Stories, the fun slide-show format that Snapchat created, appeared last year on Instagram, owned by Facebook. Then Snapchat’s features made their way to WhatsApp and Messenger, Facebook’s chat apps. A couple of weeks ago they got to the big leagues — Facebook’s main app — and the heist was complete.
from https://is.gd/NkBZQR
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During the recent U.S. Presidential election, it became clear that both the left and right were using the Internet and social media to disseminate false information using a new form of insidious propaganda: “fake news.
from https://is.gd/HUgu02
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Twitter is a weird social network, and while there are plenty of tools for muting an account or keyword entirely, Supermute takes a different approach. Enter a keyword or phrase into Supermute, and it then mutes any account with that phrase for a set duration of time.
from https://is.gd/TL1YPU
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CelebrityNetWorth.com launched in 2008 because Brian Warner, a former finance major working at a digital media company, wondered what Larry David was worth. According to CelebrityNetWorth.com, Larry David is now worth $400 million.
from https://is.gd/DI3ozx
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BANGALORE, India — Nandini Balasubramanya’s office here on the southern edge of India’s technology capital does not look as if it would play a key role in the world’s most valuable start-up’s plans for global conquest. On many days, the tiny space has no electricity.
from https://is.gd/ppqYRY
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In a new paper in International Studies Quarterly, John Quiggin and Henry Farrell argue that politicians get in trouble when they buck a consensus among economists, but when economists are divided, they can simply ignore the ones they disagree with — so politicians spend a lot of time looking for
from https://is.gd/K5Aw9m
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While the majority of business leaders and marketers are well versed by now in social media marketing, not everyone is on board yet. There are still a lot of companies, C-Suite level executives, and “old school” workers that aren’t aware of what social media marketing platforms offer.
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We already know that social media is highly addictive, and that despite its social nature it may be responsible for your loneliness.
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“…Cambridge Analytica, has been using Facebook as a tool to build psychological profiles that represent some 230 million adult Americans…
…No data point is very informative on its own, but profiling voters, says Cambridge Analytica, is like baking a cake. “It’s the sum of the ingredients,” its chief executive officer, Alexander Nix, told NBC News…
…It didn’t have to build everything from scratch. Mark Zuckerberg and others had already built the infrastructure the campaign needed to reach voters directly…”
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