Quora? Are you sure about what you are saying? Why?
Yes, I am more than sure. I know that you could be surprised about thinking Quora as a Social Marketing tool but it is really a powerful if you learn how to disrupt its potential.
In few words Quora is you personal brainstorming tool. A real powerful tool if you consider that people in Quora are in the main part experts into their sectors.
If you post a question, promote it -asking to Quora suggested experts to answer- and you don’t receive any reply, it means you posted the wrong question! Quora people don’t waste their time answering to obvious or silly questions. So, if this happens, don’t be ashamed but remove it and start thinking what is the mistake you did. In many cases if you spend some minutes thinking about it you will find the answer you were asking for.
But, remember, don’t limit yourself to only asking but start answering the question that Quora will propose to you. Good answers will get you being noticed. And it could be helpful for your CV or for attracting traffic top your social media or blog.
For this reason I suggest you to spend the right time to write your profile when you join Quora. It is important for a couple of aspects. The first is related to the questions that Quora will propose to you: especially at the beginning they will be strictly related to your Bio. The second aspect is directly linked to your social exposure. Don’t forget that Quora is not only a collaborative platform but it is also a precious, “shining” window were you can directly show your expertise and indirectly attract new follower to your social media, blogs or online activities.
Quora is the right tool to create and nurture your personal branding strategy. If you think to be an expert on some topics, go to Quora and show your knowledge there. Because Quora is the best place to find people that are looking for the right answers to their top engaging questions.
Moreover Quora let you connect with experts in all the topics you prefer. Doing this you are able to create your personal web of experts and potential promoters for you or your activity. After a while, I suggest you to actively search the most appropriate questions you like to answers. This strategy will enhance your presence on Quora and allows you to give your best when answering.
Last but not least, don’t be obvious when you answer to a specific question directly related to your business or activity. If you want to promote your activity or your website you need to clearly explain why you think that it is the best solution to that specific question. In few words you have necessarily demonstrate to the questioner (and to all the other experts who are going to read you) why you or your services or website are the first best for his/her needs.
To conclude let me say that Quora is really essential for your Social Media Marketing and you should be really interested to test and include it into your Social Media Strategy!