In a recent AdExchanger Talks podcast, Nate Woodman of IponWeb surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm unique to a brand and used to make decisions such as how much to bid on an impression or what message to serve.
from https://is.gd/ZOzVEr
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While the majority of business leaders and marketers are well versed by now in social media marketing, not everyone is on board yet. There are still a lot of companies, C-Suite level executives, and “old school” workers that aren’t aware of what social media marketing platforms offer.
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We already know that social media is highly addictive, and that despite its social nature it may be responsible for your loneliness.
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“…Cambridge Analytica, has been using Facebook as a tool to build psychological profiles that represent some 230 million adult Americans…
…No data point is very informative on its own, but profiling voters, says Cambridge Analytica, is like baking a cake. “It’s the sum of the ingredients,” its chief executive officer, Alexander Nix, told NBC News…
…It didn’t have to build everything from scratch. Mark Zuckerberg and others had already built the infrastructure the campaign needed to reach voters directly…”
Credit: danielforstyth.me
“… Christian Martinez, Facebook’s head of multicultural, posted a response to the article.
“A nonprofit that’s hosting a career fair for the Hispanic community can use Facebook ads to reach people who have an interest in that community. And a merchant selling hair-care products that are designed for black women can reach people who are most likely to want its products,” he wrote.
“That merchant also may want to exclude other ethnicities for whom their hair care products are not relevant—this is a process known in the ad industry as “exclusion targeting.”…”
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In my personal opinion, this could mean:
but potentially also…..
That’s a dilemma!
“…When it comes to technology’s influence on America’s young adults, reading is not dead – at least not the news. When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older ones to opt for text, and most of that reading takes place on the web…”
Courtesy of Global News and Tech in Asia
Courtesy of Global News and Tech in Asia
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