Wireless Power Transmission: real available technology and marketing advantages


ubeamWireless energy transmission for remote charging is one of the most strategic key factor for the development of a new generation of tech devices in the near future. Few years ago some futuristic thinkers forecasted the possibility of wireless energy transmission between far places. In particular the academic community was interested in energy transmission between the planet earth and orbiting satellites equipped with solar power stations. 
This long range power transmission technology would radically change the energetic, economic and power equilibrium of our world but unfortunately, at the moment, this technology is not available. 
On the contrary, near range power transmission is something near the corner. 
After long researches an USA company  is launching the first generation commercial version of a wireless power transmitter with ultrasound that will allow to recharge (for the moment) mobile phones in a range of 15 feet (4.5 meters) just using a special cover. 
Fifteen feet are not a long range nor a medium one but the important thing is that it is contactless and that 15 feet start to be an interesting distance. 
So interesting that a big coffee shop chain as Starbucks  is considering to introduce these remote charging devices in all its shops. 
In this way all the customers will be able to automatically and freely charge their mobile devices as soon as they enter into the coffee shop. A good added value considering how much energy our devices need when strongly used during the day. And consequently, for many people, a good reason to prefer a store to another one. A potentially viral added value as well as a magnetic marketing strategy!
Last but not least, it must be considered that the success of this kind of technology operations is determined by costs. At the moment it is not possible to find any information about prices for the mobile device covers at the end consumer side. If the end users price for covers will be high, the huge, positive effects of a partnership with a big player as Starbucks couldn’t be enough without some kind of tech fashion pivot. 
Good luck uBeam! You have the right idea!
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