“Money from big tech companies and top VC firms is flowing into the nascent “virtual beings” space.”
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….Despite the costs, publishers and advertisers are already buying in. The New York Times has a VR Editor, CNN has streamed political debates in VR, and USA Today Network has produced over 40 pieces of VR content since 2014.
The rise in platforms supporting 360-degree video has also upped the appeal for virtual reality. YouTube’s 360-degree video channel launched just over a year ago and has over one million subscribers. Facebook supports 360 video now, as well.