Tag Archives: social media marketing

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The Secret Agenda of a Facebook Quiz by McKENZIE FUNK via

“…Cambridge Analytica, has been using Facebook as a tool to build psychological profiles that represent some 230 million adult Americans…

…No data point is very informative on its own, but profiling voters, says Cambridge Analytica, is like baking a cake. “It’s the sum of the ingredients,” its chief executive officer, Alexander Nix, told NBC News…

…It didn’t have to build everything from scratch. Mark Zuckerberg and others had already built the infrastructure the campaign needed to reach voters directly…”

Credit: danielforstyth.me

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Facebook’s Ad Targeting Is Under Scrutiny About Whether It Allows Discrimination – ProPublica suggests illegality – by Lauren Johnson via

“… Christian Martinez, Facebook’s head of multicultural, posted a response to the article.

“A nonprofit that’s hosting a career fair for the Hispanic community can use Facebook ads to reach people who have an interest in that community. And a merchant selling hair-care products that are designed for black women can reach people who are most likely to want its products,” he wrote.

“That merchant also may want to exclude other ethnicities for whom their hair care products are not relevant—this is a process known in the ad industry as “exclusion targeting.”…”

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In my personal opinion, this could mean:

but potentially also…..

That’s a dilemma!

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Younger adults more likely than their elders to prefer reading news by Amy Mitchell via

“…When it comes to technology’s influence on America’s young adults, reading is not dead – at least not the news. When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older ones to opt for text, and most of that reading takes place on the web…”

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Drinking Naked Wines by Haje Jan Kamps via

A story about what happens when crowdfunding meets winemaking…

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WeChat WORLD #1 ‘Super-App’, Future of Social

HUI, a boisterous four-year-old living in Shanghai, is what marketing people call a digital native. Over a year ago, she started communicating with her parents using WeChat. She is too young to carry around a mobile phone. Instead she uses a Mon Mon, an internet-connected device that…

Courtesy of Global News and Tech in Asia

…Like most professionals on the mainland, her mother uses WeChat rather than e-mail to conduct much of her business. The app offers everything from free video calls and instant group chats to news updates and easy sharing of large multimedia files…

Courtesy of Global News and Tech in Asia

…Most importantly, over half of WeChat users have been persuaded to link their bank cards. That is a notable achievement given that China’s is a distrustful society and the internet is a free-for-all of cybercrime, malware and scams. Yet using its trusted brand, and putting to work robust identity and password authentication, Tencent was able to win over the public. In contrast, Western products such as Snapchat and WhatsApp have yet to persuade consumers to entrust them with their financial details…

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Five Creative Ways to Use Medium by Kate Chan via

What the Rise of Virtual Reality Means for Marketers by Alexa Matiavia via convinceandconvert.com

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….Despite the costs, publishers and advertisers are already buying in. The New York Times has a VR Editor, CNN has streamed political debates in VR, and USA Today Network has produced over 40 pieces of VR content since 2014.

The rise in platforms supporting 360-degree video has also upped the appeal for virtual reality. YouTube’s 360-degree video channel launched just over a year ago and has over one million subscribers. Facebook supports 360 video now, as well.

So even though it’s expensive to start, you can’t ignore the fact that there are big-time companies investing in VR who have the power to shape where technology and the media are heading.…

Alexa Matia – @AlexaNMatia – is the Junior Content Writer at eZanga.com. A native of Central Pennsylvania, she graduated from Shippensburg University with a BA in English and loves to write about all things digital, including social media, PPC, display, and pay per call advertising.

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Google, Facebook dominate online advertising – 85% of global online ad dollars, per Morgan Stanley

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How Monocle found money in radio

monocle-announces-a-24-hour-radio-program

Courtesy of psfk.com

While many print publications are ramping up their podcast output, Monocle magazine went beyond and launched its own 24-hour digital radio station in 2011. It now has 1 million monthly listeners, double what it had last year, according to internal figures…

…Monocle 24 is ad-funded and is financially viable, but Bloomfield wouldn’t go into specifics. Brands, such as UBS, Turkish Airlines, Air Canada and Allianz pay to sponsor the shows, but have no editorial control. “Being more integrated is definitely to a brand’s benefit,” said Emma Moorhead, head of AV planning at media agency MEC. “Most podcasts have small audiences, but then, of course, they can be really targeted, although you can’t get that kind of scale…

How Monocle found money in radio