Tag Archives: social-media

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Facebook’s Ad Targeting Is Under Scrutiny About Whether It Allows Discrimination – ProPublica suggests illegality – by Lauren Johnson via

“… Christian Martinez, Facebook’s head of multicultural, posted a response to the article.

“A nonprofit that’s hosting a career fair for the Hispanic community can use Facebook ads to reach people who have an interest in that community. And a merchant selling hair-care products that are designed for black women can reach people who are most likely to want its products,” he wrote.

“That merchant also may want to exclude other ethnicities for whom their hair care products are not relevant—this is a process known in the ad industry as “exclusion targeting.”…”

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In my personal opinion, this could mean:

but potentially also…..

That’s a dilemma!

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Younger adults more likely than their elders to prefer reading news by Amy Mitchell via

“…When it comes to technology’s influence on America’s young adults, reading is not dead – at least not the news. When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older ones to opt for text, and most of that reading takes place on the web…”

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Best Books on the Impact of Technology on Society by Narain Jashanmal, via medium.com

“…As technology moves from the realm of the visible to the invisible; embedded, pervasive computing that adds intelligence to even the most mundane objects and experiences — there will be an inevitable, ongoing conversation about the consequences, unintended or otherwise… The books on this list run the gamut, from unabashed enthusiasm for our coming robot overlords, to heartfelt expressions of anxiety about whether what we’re giving up is worth what we’re getting in return…”

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WeChat WORLD #1 ‘Super-App’, Future of Social

HUI, a boisterous four-year-old living in Shanghai, is what marketing people call a digital native. Over a year ago, she started communicating with her parents using WeChat. She is too young to carry around a mobile phone. Instead she uses a Mon Mon, an internet-connected device that…

Courtesy of Global News and Tech in Asia

…Like most professionals on the mainland, her mother uses WeChat rather than e-mail to conduct much of her business. The app offers everything from free video calls and instant group chats to news updates and easy sharing of large multimedia files…

Courtesy of Global News and Tech in Asia

…Most importantly, over half of WeChat users have been persuaded to link their bank cards. That is a notable achievement given that China’s is a distrustful society and the internet is a free-for-all of cybercrime, malware and scams. Yet using its trusted brand, and putting to work robust identity and password authentication, Tencent was able to win over the public. In contrast, Western products such as Snapchat and WhatsApp have yet to persuade consumers to entrust them with their financial details…

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Five Creative Ways to Use Medium by Kate Chan via

What the Rise of Virtual Reality Means for Marketers by Alexa Matiavia via convinceandconvert.com

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….Despite the costs, publishers and advertisers are already buying in. The New York Times has a VR Editor, CNN has streamed political debates in VR, and USA Today Network has produced over 40 pieces of VR content since 2014.

The rise in platforms supporting 360-degree video has also upped the appeal for virtual reality. YouTube’s 360-degree video channel launched just over a year ago and has over one million subscribers. Facebook supports 360 video now, as well.

So even though it’s expensive to start, you can’t ignore the fact that there are big-time companies investing in VR who have the power to shape where technology and the media are heading.…

Alexa Matia – @AlexaNMatia – is the Junior Content Writer at eZanga.com. A native of Central Pennsylvania, she graduated from Shippensburg University with a BA in English and loves to write about all things digital, including social media, PPC, display, and pay per call advertising.

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How Monocle found money in radio

monocle-announces-a-24-hour-radio-program

Courtesy of psfk.com

While many print publications are ramping up their podcast output, Monocle magazine went beyond and launched its own 24-hour digital radio station in 2011. It now has 1 million monthly listeners, double what it had last year, according to internal figures…

…Monocle 24 is ad-funded and is financially viable, but Bloomfield wouldn’t go into specifics. Brands, such as UBS, Turkish Airlines, Air Canada and Allianz pay to sponsor the shows, but have no editorial control. “Being more integrated is definitely to a brand’s benefit,” said Emma Moorhead, head of AV planning at media agency MEC. “Most podcasts have small audiences, but then, of course, they can be really targeted, although you can’t get that kind of scale…

How Monocle found money in radio

The Feed Is Dying by Casey Johnston via nymag.com/selectall

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“The feed is dying. The reverse-chronological social media feed — the way you’ve read Instagram, Twitter, Facebook, and blogs (which is to say, the internet) at various points over the last decade, updates organized according to the time they were posted, refreshed at the top of the screen — no longer really makes sense. The unfiltered informational cascade that defined the internet of the 2010s is going the way of the front-page-style web portal: It’s an outdated way of processing online information. The way we consume social media is being transformed and tinkered with as Silicon Valley tries to wring as much engagement, attention, and money out of it as possible. The feed is dying, and we feel shocked by its death — but we shouldn’t.”….

The Feed Is Dying by Casey Johnston via nymag.com/selectall

Can audio go viral on Facebook? Here’s what happened when NPR ran an experiment for a month by Serri Graslie via NiemanLab

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“Trust me, this is really, really great even though you don’t know who’s talking and there’s nothing to look at and I’m asking you to focus for 40 seconds!”

Thanks to http://niemanlab.org

Quora: a great, powerful tool for Social Media Marketing!

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Quora? Are you sure about what you are saying? Why?

Yes, I am more than sure. I know that you could be surprised about thinking Quora as a Social Marketing tool but it is really a powerful if you learn how to disrupt its potential.

In few words Quora is you personal brainstorming tool. A real powerful tool if you consider that people in Quora are in the main part experts into their sectors.

If you post a question, promote it -asking to Quora suggested experts to answer- and you don’t receive any reply, it means you posted the wrong question! Quora people don’t waste their time answering to obvious or silly questions. So, if this happens, don’t be ashamed but remove it and start thinking what is the mistake you did. In many cases if you spend some minutes thinking about it you will find the answer you were asking for.

But, remember, don’t limit yourself to only asking but start answering the question that Quora will propose to you. Good answers will get you being noticed. And it could be helpful for your CV or for attracting traffic top your social media or blog.

For this reason I suggest you to spend the right time to write your profile when you join Quora. It is important for a couple of aspects. The first is related to the questions that Quora will propose to you: especially at the beginning they will be strictly related to your Bio. The second aspect is directly linked to your social exposure. Don’t forget that Quora is not only a collaborative platform but it is also a precious, “shining” window were you can directly show your expertise and indirectly attract new follower to your social media, blogs or online activities.

Quora is the right tool to create and nurture your personal branding strategy. If you think to be an expert on some topics, go to Quora and show your knowledge there. Because Quora is the best place to find people that are looking for the right answers to their top engaging questions.

Moreover Quora let you connect with experts in all the topics you prefer. Doing this you are able to create your personal web of experts and potential promoters for you or your activity. After a while, I suggest you to actively search the most appropriate questions you like to answers. This strategy will enhance your presence on Quora and allows you to give your best when answering.

Last but not least, don’t be obvious when you answer to a specific question directly related to your business or activity. If you want to promote your activity or your website you need to clearly explain why you think that it is the best solution to that specific question. In few words you have necessarily demonstrate to the questioner (and to all the other experts who are going to read you) why you or your services or website are the first best for his/her needs.

To conclude let me say that Quora is really essential for your Social Media Marketing and you should be really interested to test and include it into your Social Media Strategy!