Tag Archives: Marketing

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The Secret Agenda of a Facebook Quiz by  via new-york-times-logo

“…Cambridge Analytica, has been using Facebook as a tool to build psychological profiles that represent some 230 million adult Americans…

…No data point is very informative on its own, but profiling voters, says Cambridge Analytica, is like baking a cake. “It’s the sum of the ingredients,” its chief executive officer, Alexander Nix, told NBC News…

…It didn’t have to build everything from scratch. Mark Zuckerberg and others had already built the infrastructure the campaign needed to reach voters directly…”

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Credit: danielforstyth.me

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WeChat WORLD #1 ‘Super-App’, Future of Social

HUI, a boisterous four-year-old living in Shanghai, is what marketing people call a digital native. Over a year ago, she started communicating with her parents using WeChat. She is too young to carry around a mobile phone. Instead she uses a Mon Mon, an internet-connected device that…

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Courtesy of Global News and Tech in Asia

…Like most professionals on the mainland, her mother uses WeChat rather than e-mail to conduct much of her business. The app offers everything from free video calls and instant group chats to news updates and easy sharing of large multimedia files…

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Courtesy of Global News and Tech in Asia

…Most importantly, over half of WeChat users have been persuaded to link their bank cards. That is a notable achievement given that China’s is a distrustful society and the internet is a free-for-all of cybercrime, malware and scams. Yet using its trusted brand, and putting to work robust identity and password authentication, Tencent was able to win over the public. In contrast, Western products such as Snapchat and WhatsApp have yet to persuade consumers to entrust them with their financial details…

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Millennials Look to the Suburbs, Not Cities, for First Homes by 

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Courtesy of CURBED.COM

What the Rise of Virtual Reality Means for Marketers by Alexa Matiavia via convinceandconvert.com

….Despite the costs, publishers and advertisers are already buying in. The New York Times has a VR Editor, CNN has streamed political debates in VR, and USA Today Network has produced over 40 pieces of VR content since 2014.

The rise in platforms supporting 360-degree video has also upped the appeal for virtual reality. YouTube’s 360-degree video channel launched just over a year ago and has over one million subscribers. Facebook supports 360 video now, as well.

So even though it’s expensive to start, you can’t ignore the fact that there are big-time companies investing in VR who have the power to shape where technology and the media are heading.

Alexa Matia – @AlexaNMatia – is the Junior Content Writer at eZanga.com. A native of Central Pennsylvania, she graduated from Shippensburg University with a BA in English and loves to write about all things digital, including social media, PPC, display, and pay per call advertising.

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Google, Facebook dominate online advertising – 85% of global online ad dollars, per Morgan Stanley

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How Monocle found money in radio

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Courtesy of psfk.com

While many print publications are ramping up their podcast output, Monocle magazine went beyond and launched its own 24-hour digital radio station in 2011. It now has 1 million monthly listeners, double what it had last year, according to internal figures…

…Monocle 24 is ad-funded and is financially viable, but Bloomfield wouldn’t go into specifics. Brands, such as UBS, Turkish Airlines, Air Canada and Allianz pay to sponsor the shows, but have no editorial control. “Being more integrated is definitely to a brand’s benefit,” said Emma Moorhead, head of AV planning at media agency MEC. “Most podcasts have small audiences, but then, of course, they can be really targeted, although you can’t get that kind of scale…

How Monocle found money in radio

 

Strategic market analysis through Twitter – Know your competitors’ strategy and fight them!

Your competitors are on Twitter and they are very active. Good to know but is their strategy really effective? Difficult to know because normally you have not enough time to constantly monitor more than a couple of them. A good market analysis strategy is to read their posts in a certain period of time but Twitter doesn’t keep this easy because you have to spend hours to expand their tweets before have a good view of what information your competitors wrote. Moreover, Twitter allows you to view only the last 3,200 tweets. For this reason I normally use Twitter XL. This online free service allows you to catch and save the last 3,200 tweets just inserting the Twitter name and click on Get Tweets. After a bunch of seconds (or, more often, some minutes) you will have a complete list including the last 3,200 tweets  (retweets included) and you can export them in a CSV format. This file can be imported in a spreadsheet (e.g. OpenOffice) and clearly visualized. If you really know what you are looking for, you have a terrific picture about timing, source, contents and trends of the competitor you are monitoring. Not only you can discover when and about what your competitor is more active but you will also know if he/she is using some particular online service to tweet. This data mining tool is recommended for business or just for fun if you are a meddler. AddThis mp3 link