Tag Archives: Social & Communication

What the Rise of Virtual Reality Means for Marketers by Alexa Matiavia via convinceandconvert.com

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….Despite the costs, publishers and advertisers are already buying in. The New York Times has a VR Editor, CNN has streamed political debates in VR, and USA Today Network has produced over 40 pieces of VR content since 2014.

The rise in platforms supporting 360-degree video has also upped the appeal for virtual reality. YouTube’s 360-degree video channel launched just over a year ago and has over one million subscribers. Facebook supports 360 video now, as well.

So even though it’s expensive to start, you can’t ignore the fact that there are big-time companies investing in VR who have the power to shape where technology and the media are heading.…

Alexa Matia – @AlexaNMatia – is the Junior Content Writer at eZanga.com. A native of Central Pennsylvania, she graduated from Shippensburg University with a BA in English and loves to write about all things digital, including social media, PPC, display, and pay per call advertising.

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How Monocle found money in radio

monocle-announces-a-24-hour-radio-program

Courtesy of psfk.com

While many print publications are ramping up their podcast output, Monocle magazine went beyond and launched its own 24-hour digital radio station in 2011. It now has 1 million monthly listeners, double what it had last year, according to internal figures…

…Monocle 24 is ad-funded and is financially viable, but Bloomfield wouldn’t go into specifics. Brands, such as UBS, Turkish Airlines, Air Canada and Allianz pay to sponsor the shows, but have no editorial control. “Being more integrated is definitely to a brand’s benefit,” said Emma Moorhead, head of AV planning at media agency MEC. “Most podcasts have small audiences, but then, of course, they can be really targeted, although you can’t get that kind of scale…

How Monocle found money in radio

 

The Feed Is Dying by Casey Johnston via nymag.com/selectall

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“The feed is dying. The reverse-chronological social media feed — the way you’ve read Instagram, Twitter, Facebook, and blogs (which is to say, the internet) at various points over the last decade, updates organized according to the time they were posted, refreshed at the top of the screen — no longer really makes sense. The unfiltered informational cascade that defined the internet of the 2010s is going the way of the front-page-style web portal: It’s an outdated way of processing online information. The way we consume social media is being transformed and tinkered with as Silicon Valley tries to wring as much engagement, attention, and money out of it as possible. The feed is dying, and we feel shocked by its death — but we shouldn’t.”….

The Feed Is Dying by Casey Johnston via nymag.com/selectall

The Power of a Professional Customer Service – Klout knows how to manage it!

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For a rare combination of events I decided to set up an Klout account on an device powered by Android exactly when Twitter experienced its servers problems. I till do not understand what exactly happened and what kind of mistake I made but, in less than 36 hours, my Klout score dropped down from 52 to 21.
Klout
A disaster that was mitigated by the fact that I am not actually running a company based on social media and my Klout attractiveness so I was not burning money every minute I was down-scored.
When I realized that I was in the middle of a big problem I tried to reconnect to my Klout account from other device but the situation didn’t change so I opted to send an email to Klout’s customer service to ask their help.
The person that answered to me was Melanie and I  am impressed by her professionalism. As I have always read in manuals but never directly experienced before my Klout problem, Melanie did everything that a perfect customer service should do:
1 – her behavior was always informal but very professional
2 – I always had the sensation that the person who was in charge to help me was really trying to solve my problem in a active way
3 – I always had the sensation that Melanie was a real person and that she was an expert
4 – she solved the problem
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Image from misgl.com

She was so smart in the interaction with me that I had no possibility to panic in any moment. I knew that I was in trouble but Melanie managed the problem in a so incisive way that I never doubted to have my problem solved.
She involved me in what she was doing to solve the matter asking if I agreed (and if I authorized) with the changes she was making on my account’s settings and after a couple of days of exchanges emails, my Klout score was back at 52.
What I learned from this misadventure was the power of a professional Customer Service. I have a free account at Klout and the level of its Customer Service is so incisive that I will really consider to subscribe a paid account with them as soon as the account I have with one of its competitors will expire. 
Good Service makes the difference Chalk Illustration

Image from callcentr.co.uk

Jeteye: a versatile online free bookmark service for your links and related stuff.

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This week, in our Freeware Page, we posted a brief review about Jeteye, an interesting add-on for Firefox which we have tested few days ago. First of all, it is necessary to highlight that Jeteye is a free online service you can join in just few minutes. The Firefox plugin is available directly from the Firefox add-ons site. Personally, we were really delighted by Jeteye because we were able to create virtual folders, divided by topics, were we put not only links but also all the stuff we were selecting about a specific task (e.g. photographs). Using Jeteye you can create all the folders you want and, if you prefer, you can decide to share them with all the web-surfers or just with your friends. Unfortunately, at the moment there is not any possibility to migrate the info collected in Jeteye to Firefox bookmarks or to other online free services; de facto this represents a real limitation to the possibilities of this software. In fact, after some days of tests we would like moving some data to our desktop Firefox but we could only open each link and manually bookmark it one by one. Interesting add-on! AddThis mp3 link